Market Driven Management: Strategic and Operational Marketing

Discussion in 'Разное' started by Extrm, Jan 16, 2013.

  1. Extrm

    Extrm Школьник

    Jean-Jacques Lambin
    Market Driven Management: Strategic and Operational Marketing

    [​IMG]

    Издательство: Macmillan Publishers
    Жанр: Macmillan Publishers

    Качество: Хорошее
    Страниц: 516
    Формат: pdf, fb2, epub

    Taking a market orientation approach, «Market-Driven Management» challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
     



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    Extrm, Jan 16, 2013
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