Foudations of Marketing

Discussion in 'Разное' started by Asoloviev, Apr 27, 2012.

  1. Asoloviev

    Asoloviev Букварик

    Jon Groucutt
    Foudations of Marketing

    [​IMG]

    Издательство: Palgrave
    Жанр: Palgrave

    Качество: Хорошее
    Страниц: 288
    Формат: pdf, fb2, epub

    Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
     



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    Asoloviev, Apr 27, 2012
    #1
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