Foudations of Marketing

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  1. Asoloviev

    Asoloviev Букварик

    Jon Groucutt
    Foudations of Marketing

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    Издательство: Palgrave
    Жанр: Palgrave

    Качество: Хорошее
    Страниц: 288
    Формат: pdf, fb2, epub

    Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
     



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