The Penguin Dictionary of Marketing

Phil Harris
The Penguin Dictionary of Marketing



Издательство: Penguin Group
Жанр: Penguin Group

Качество: Хорошее
Страниц: 304
Формат: pdf, fb2, epub

The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.