Marketing Research: Applied Orientation and SPSS

Naresh K. Malhotra
Marketing Research: Applied Orientation and SPSS



Издательство: Pearson
Жанр: Pearson

Качество: Хорошее
Страниц: 864
Формат: pdf, fb2, epub

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

 

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