Key Concepts in Public Relations

Sandra Cain
Key Concepts in Public Relations



Издательство: Macmillan Publishers
Жанр: Macmillan Publishers

Качество: Хорошее
Страниц: 264
Формат: pdf, fb2, epub

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.