Dictionary of Marketing Terms

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  1. Danilushko1

    Danilushko1 Школьник

    Jane Imber
    Dictionary of Marketing Terms

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    Издательство: Barron's Ed
    Жанр: Barron's Ed

    Качество: Хорошее
    Страниц: 624
    Формат: pdf, fb2, epub

    This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.
     



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